About US - Our Commitment to You

Mary Holland is all about making girls and women feel amazing about their bodies and life in general with a strong emphasis on girl power. We are here to celebrate being a girl and our individuality and helping each other to feel comfortable in our own skin and improve our game in the self love department.

Founded by Belinda Roelofs in 2004 after failing to find any stores that offered a quality fitting service and sophisticated collection of products in Sydney.

Belinda set about creating a chain of Boutique Lingerie and Swimwear Stores together with an amazing website.

At Mary Holland, the experience is empowering and professional. Trained bra and underwear fitting experts are on hand to accurately measure women's sizes with a focus on feeling amazing and comfortable. Even Sydney’s top cosmetic and reconstructive surgeons refer their clients to us for the perfect, post surgery fit.

For years our teams of underwear fitting experts have helped more than one million women feel glamorous and confident in affordable, elegant, sexy, beautiful lingerie, sleepwear, and swimwear.

One girl at a time, we are slowly overcoming that awful feeling so many women have when it comes to bra shopping. We know that look, and we know that feeling, when you have tried so hard to put it off and put it off and now it is finally time to buy a bra. Our lingerie is made with style and comfort in mind. We like to discuss with you your requirements and understand what is important to you and how you want to feel when you put on your lingerie each day. We understand that everyone is different and everyone’s opinion on what is sexy is different. Not everyone wants to be sexy all the time. Some days it is all about comfort and support and getting through the day. Other days we will want to go to the effort of being super sexy. We are all beautiful.

We love nothing more than to take the time to find the perfect bra and the perfect fit and seeing our MH customers bounce out of our store with a spring in their step and a smile on their face. We promise to make bra shopping fun and will always go the extra mile to find the right bra for you and your needs. Our boutiques are super private and feminine and have been designed to make you feel comfortable. If you check out our Instagram @maryhollandlingerie, just imagine this look and feel in a store and you will have a good idea of what it is like. Our walls are lined with images of girls with and without curves, all looking beautiful in amazing lingerie.

Our lingerie and swimwear is all wear tested by our long standing team of followers and we stand by our quality and service.  

Mary Holland Lingerie is Luxury lingerie & swimwear for all. It is time to celebrate your body! We carry sizes 8-18 A to H cup. We commit to offering you the best bra fitting service in boutiques and we hope to see you soon.