Mary Holland x Maxim Magazine announce strategic partnership : The Dynamic Duo

We are excited to announce that Mary Holland is now the official Lingerie Supplier for Maxim Magazine Australia. With their mutual passion for luxury lingerie and swimwear, Mary Holland lingerie is now the preferred lingerie supplier for Maxim Australia.

Maxim Magazine is recognised as the world’s number one men’s magazine, with content covering fashion, grooming, celebrities, automotive, travel, entertainment and sports. Maxim was first launched in the UK in 1995, and now expands over 67 different countries, with 11 international Editions. With brand extensions in print, online, mobile, broadcast, events, social media etc., and the current readership of more than half a million Australians, Maxim Australia stands as a content ‘powerhouse’.

Mary Holland Lingerie is a proud supporter of body love and diversity, priding itself on its inclusive size range. Long standing relationships with curve models such as Kris Yeo @Krisyeo and La'Tecia Thomas @Lateciat, whom embody the women’s empowerment movement. Mary Holland has been Instrumental in promoting size diversity and self love to its audiences both online and in stores.

Maxim's association with successful curve models Robyn Lawley, Ashley Graham and Fiona Falkiner, makes for the perfect association for Mary Holland.

Robyn Lawley is an Australian Plus Size model who remains the first Plus Size model to grace the covers of both Australian Vogue and Australian Fashion Magazine. Modelling for the launch of H & M’s first inclusive line and being the first plus-size model used for Ralph Lauren in-store advertising. Robyn Lawley featured on the February 2016 cover Maxim Australia and was also awarded Model of the Year during the Full-Figured Fashion Week.

Ashley Graham is an American plus-size model and Body activist. Ashley has appeared in fashion magazines such as Vogue and Harper’s Bazaar and is one of the official judges of reality show America's Next Top Model. Ashley has appeared on shows such as the tonight show with jay leno, and entertainment tonight. Ashley features on the April 2016 cover of Maxim US, showing us her how to dominate with sexy curves.

To watch her Ted Talk addressing body shaming and being a plus size model, click the following link:

Fiona Falkiner is a highly renowned Australian curve model, and television personality. Falkner featured as a finalist on the first ever Australian series of The Biggest Loser and featured on the popular Australian show Dancing with the Stars. Falkiner has modelled for an array of popular brands both nationally and internationally such as Myer, David Jones, Bloomingdales, and Macy’s. Featuring on the January 2016 cover of Maxim Australia, as their first ever plus sized cover girl!

“I get asked a lot what size I am, it’s not about size it’s about being the best you that you can be. I used to be ashamed of my body now I embrace it and love it with all its imperfections.”

— Fiona Falkiner

Mary Holland is proud to be associated with Maxim who are an evident promoter of women’s empowerment and the beauty of curves.

With the hottest models wearing the hottest lingerie and swimwear, Mary Holland and Maxim make premium partners bound for success! Both sharing the drive to create only the finest and most inspiring content for its audiences.

There is a lot more in store for the duo, so watch this space.

To check out Maxim Australia’s Instagram content follow @maxim_aus

To check out Mary Holland Lingerie’s Instagram content follow @maryhollandlingerie

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